IT SPRING — 8th IT business conference dedicated to building great products using best management practices
Product & Data track: best practices for building products based on data-driven-ness
Delivery & Scaling track: best practices and case studies of managing all the product development stages and delivering customer value more effectively
Some pictures from 2019
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Speakers and talks
Product & Data track:
@longchris, the Netherlands

Senior Product Manager
@PavloIsOnTheRoad, Ukraine

Co-founder @Raply
Co-founder @Product Management Stage & Growth Marketing Stage
@rimmabakhaeva, Russia

Product manager
Lead of apparel vertical
@hastikdan, Czech Republic

@Nextech Ventures
Data-driven products & investor like a customer
Delivery & Scaling track:
@vgorshunov, Belarus

General Manager
@Ask Applications (Apalon)
@alexey-alexeev, Belarus

Executive Agile Coach
Deputy General Director of Engineering @Apalon, The Netherlands

OKR Coach
@Moving the Needle
Head of Growth and Transformation
@Spindox S.p.A.
Chris Long is part of the product team at Previously, he was a product and growth leader at Shopify, focused on developing a team to grow Shopify by combining product and growth practices.

He's always excited to find unique ways to connect his experience in development, product management, and growth.
Growth is key for business success. Startups approach growth based on the classic pirate metrics funnel (AARRR). The funnel focuses on high intent traffic: users who have the intent or desire to use your product. But what happens when you run out of high intent traffic? What happens when growth slows?

You need to expand your funnel: go upwards and sideways. You can expand up the funnel by using branding and inspiration to market to folks with lower intent. Or you go sideways into new verticals.

I'll start with the problem, and break down the solutions with some principles any organization can use to expand their funnel and find ways to keep growing.
Leonardo is passionate about Software Development.

Focused on building high performance teams through Agile and/or Lean adoption, he is enthusiastic about Lean and Agile mindset in the Software Development industry as the transformation agent to create productive working environments and products that matters. He used to develop code, currently he is focused on developing people and organisations.

He has worked in different industries and organisations like Mastercard, Equifax, BearingPoint and Totvs. He frequently shares his experiences and learnings in conferences around Europe.
The 12th State of Agile Report shows that The Scaled Agile Framework (SAFe) continues to be the most popular scaling method cited by respondents. This framework seems to have become the favorite of big organisations, mainly financial ones.

After 3 years working in worldwide known financial organizations that have selected SAFe as their scaling Agile framework, Leonardo has witnessed many things that have worked and others those haven't, practices and principles that are frequently misapplied or misunderstood as well as advantages and disadvantages of choosing SAFe as your scaling Agile framework.

In this session, he will share notes of his logbook of those journeys.
General Manager at Ask Applications / Apalon, Founder at AgileLAB, Trainer, Speaker, Mentor.

Previously worked as Senior Technical Program Manager at Amazon London and Head of Consulting Office at Ciklum Minsk.

As a former software engineer Vladimir cares about technical excellence. Vladimir's passion is agility at all levels.
Aleksey began his career as a developer of mobile apps for such rarity platforms as J2ME and BREW. He worked in the development of both business apps and games, and later took part in development and managed the mobile MMO game World of Tanks Blitz at Wargaming. He's gradually switched to project, team and product management while successfully applying Agile methods.
The talk will dwell on developing corporate values within short timeframes and applying them as behavioral KPIs. Facilitation mechanics, distribution formats, alternative approaches.
Cares about the effectiveness of the teams creating Sberbank Business Online. Participated in Sberbank agile-transformation as a tribe coach.

Implemented LeanAgile processes in on the organization level. Graduated MBA in 2012. 8 years experience in process optimization (ITSM, QA) and consulting. 5 years in internal transformations.

Key expertise - agile project management, agile program management, scaled agile implementation. Facilitation and scribing agent.
Irrespective of a company size, teams and their members do not enjoy just "doing their (monkey) job", they need to feel a value they deliver. Team members become a bit happier when their product is demanded. However regarding a real team and a real product, you need to invest a lot for team members start to raise and develop their product. For instance, you should form a common product vision for all team roles, agree on the way you receive users' feedback and the way you measure the result.

Vladimir will tell about how they focus teams on the product in their ant-hill-like company, why not doing is more important than doing and why it's worth to spend 5 minutes to explain how you came to the point you are at now.
Hana has been working as Scrum Master for 5 years. During that time she moved from full time work with scrum teams closer to company level, so currently she spends 80% of her time by mentoring and coaching managers, Product Owners and junior Scrum Masters.

Her dream is to help to transform her company into great agile organization at all levels, however it needs some time, so she is on the way towards this dream and the presentation will be about her last 8 months of this way.
To work as a Scrum Master is sometimes quite challenging, isn't it? Especially when you come up with some big idea like LeSS adoption…

Hana would like to share with you all steps she has taken so far to smuggle agile thinking and LeSS framework to 7 component teams around the same product.
Daniel Hastik is the former CEO of Futurelytics, pioneer in predictive analytics in e-commerce and gaming industry. Before founding Futurelytics he established multiple online businesses in Uganda, Kenya, Australia or New Zealand.

He was also involved in data projects in the Nordics and can understand the true value in data and how that can impact any business.

Currently he is managing Nextech Ventures, a VC fund with a focus on seed stage tech, startups in the United States and Europe. He mentors startups and founders in data related topics, growth strategies, product scaling and investor relations, and is active in the tech community.

Mentoring in Google Launchpad, Lead Sports Accelerator Berlin, StartupYard, StartupBootcamp & HUB:Raum with topics related to funding, product development, e-commerce, data insights, partnerships and business scaling.
Founder of the Open Data Science community, DataFest organizer, CEO of Data Souls

Open Data Science is the largest community of specialists in the CIS with over 28,000 participants. The organizer of one of the world's largest conferences in the CIS and Eastern Europe on Data Science - Data Fest.

The founder of the platform for Machine Learning competitions - Data Souls.
Data Science is no longer a hype-mongering label. When settled properly it becomes a fruitful function that can successfuly deliver value to business. In particular, some companies can successfully perform and manage hundreds of ongoing Data Science initiatives, sustainably and properly tied to business. Recently even a new term called "AI transformation" emerged, as a spiritual successor to "Data-Driven enterprise", but slightly patched and up to date.

In this talk I will share an overview of these transformation processes, as well as some potentially usefull recipies for both design and implementation of a successfull DS/AI strategy. In particular, what are the key barriers, choke points and strategic fuckups one enterprise can encouter on their path.
Product Agility Coach supporting OutSystems Engineering (+160 people) to deliver products at scale with Agility and Modern Product Development approaches.

For 16 years Pedro has been working in Product-Led companies, starting as all-around Software Engineer and then moved into Leading Product Teams, something he did for 5 years. His experience spans over companies from fast-growing unicorn to steady and low-paced multinational companies based in the Netherlands, Nigeria, and Portugal. His first encounter with Agile was in 2008 and since then he supports Organizations and Teams to adopt Agile Thinking and Practices, helping them to grow and sustain an Agile Culture.

When he isn't working he is an outdoors lover, a marathonist and an enthusiastic of visual and mental models.
Evermore people are talking about Discovery and Hypothesis-driven approaches. But where do you start? What do they really mean?
Pedro will share with us how he moved away from a 2-year delivery roadmap by enabling his Engineering teams to do a Dual Track Agile. A real case-study!
Key Learning Points:
- Understand what Dual Track Agile is
- Learn why Pedro and his team decided to use it at OutSystems
- Know what was the strategy in place for the Change Management
- Understand their failures and what they have learned with it
- Identify some Common Pitfalls
- Understand the importance of cadence for alignment and trust
- Understand the importance of building (truly) autonomous teams
Has a technical education, worked as a C ++ developer. Then was engaged in entrepreneurship for a few years - in the development of websites.

In 2013, he started working at Yandex.Market on a position of C ++ developer, then became a group leader, afterwards led the service, and in 4 years he has run the department delivering the product for a 3 million daily audience of users - The team generates hypotheses, tests and implements them in the product.
- How a team of 100 people using GIST shifted its focus from project thinking to thinking in terms of the ultimate benefits for the business and customers.
- How the conflicts were solved. Easy solutions and challenges.
- What way did the team go and is still going with the eternal dilemma: to reward for achieving KPIs or for the fact that the people "did their best"?
- And, the technical side: how a specific GIST framework was adapted for the team and its tools.
Alexandra Sudilovski is a BI and BIG DATA expert with more than 9 years of experience.

Graduated from Bar Ilan University, Israel with M.A degree in Information Science Alexandra joined AppsFlyer one year ago and became Looker focal point, providing end-to-end analytics solutions to internal departments.

In the past, worked for Oracle as a Senior BI Consultant for almost 5 years.

Has a lot of experience in planning, designing, developing and troubleshooting BI solutions, design and develop ETL processes, configure, deploy and maintain database servers, develop reports and dashboards using various BI tools.
As a company that ingests large amounts of data, as part of our core business, AppsFlyer needs to be able to analyze this data to make better business decisions and serve our client better. However, being able to intelligently analyze large data sets from multiple data sources is no simple feat.

Creating metrics to measure the success or failure of your business may seem obvious, but there are many avoidable mistakes that business leaders make every day. When you have large data sets to analyze, it is important to focus on operational metrics that enable you to take raw data to actionable information, and eventually improve business processes and customer experience.

This talk will dive into how to choose the right tools for the job, and move from a massive data lake operation to self-service BI.
Leads the development of Gett Business Solutions portal for taxi orders and delivery for corporate clients, previously ran the analytics as Data Product Manager.

Prior to Gett, worked for the consulting company "Oliver Wyman".
Сustomers and business logic are the sources for any product's roadmap. As for the client we collect analytical data that is based on the actual use and the feedback for further customer development. George will speak about what traps await us in the feedback.

His talk is about some "fighting" methods and practical cases:
- they pay attention not to the segments that bring us income and require focus (CD instead of AB or small, not important segments instead of larger ones) - bios of screaming users;
- they draw conclusions on a small number of observations - non-scalable collection, non-system processing of this information, lack of a quantification system and fixation of these results;
- they collect feedback only on the current product, and forget to do it on the early stages of development.

And the cherry on top: what if the feedback from the clients comes from different countries, in different languages and it differs - pros and cons, traps and pitfalls.
Bart den Haak was a software engineer, lead architect and agile coach for more than 18 years. During his career, he found out that many organizations could achieve extraordinary results if they change their way of goal setting. He strongly believes that people need to understand and to see progress towards a higher goal in order to feel appreciated, motivated and to be happy in life.

Today, as the founder of "Moving the needle" he helps tech companies to define their most important company needle. To move the needle, he works with executives, senior management and lean/agile (software) teams to strengthen their current way of working with state-of-the-art goal setting methods. Bart regularly speaks about these topics on public conferences or private in-house events.
Since John Doerr wrote the book "Measure what Matters", OKRs went mainstream.
What are OKRs? How can they help your company to drive this 10X growth and increase alignment, employee engagement and focus?

Leading OKR expert Bart den Haak will explain the goal-setting method used by Google, Facebook, Spotify, and many other tech companies.
Not only will he talk about OKRs, but also explains the difference between KPIs and OKRs, the process to create good OKRs and how to integrate them within your current (agile) way of working.

The presentation will be filled with hands-on examples and customers cases.
Change Management consultant, Agile Coach and Trainer working on Program&Portfolio / Experience levels as well as Team level. Agile Practitioner from 2012.

Working in Software Development industry both Outsourcing and Product Development from 2004.
Responsible for effective collaboration of software developers and business and occupying managerial positions since 2008.

Hired founder for development sites and R'n'D offices with good experience in starting up from scratch.

Active and energetic person, connector, creative problem-solver with multifunctional experience, most effective on company active growth stage or during transformation and change period.

Focusing on Agile Coaching and Facilitation aimed at building bottom-up initiatives, self-organizing teams and collaborative environment in the organization. EU-based Consultant.
Scaling your business in the right shape at the right time. Do what's need to be done exactly when it's needed. Divercify your product portfolio and remember to invest in new business when the current one is up and running.

This talk is based on recent work of Jurgen Appelo „Startup Scaleup Screwup" and dives into practical use of various Lean Agile Business Growth tools and models.
Andrew has extensive experience in management, product development in IT and systems analytics, in the development and automation of software testing as well.

He developed products in the telecom start-up jNetX, IT infrastructure monitoring company Anturis, in the telemedicine marketplace iMedicum.

Since 2015, he holds the position of Chief Product Officer at ID Finance, where he is in charge of financial products development and UX-improving.

Andrew is keen on technology, sports and photography.
In this talk, you will learn how ID Finance data-driven approach to decision making evolved through the stage of fast growth which the company enjoyed recent years. From creating a data infrastructure, choosing the right people and setting requirements for developers, to getting additional value from data science techniques and building a full-fledged analytics and Financial Planning and Analysis (FP&A) departments to support key business decisions.
Andrew will talk about how to make sense of too much data and how to predict the future with forecasting models.
Pavlo Pedenko is an experienced product leader and entrepreneur. Recently he has left to focus at Raply and conference business, ventures he has co-founded.

Pavlo consults as a mentor at Startup Wise Guys, Latvia and Google Launchpad, Worldwide. He also produces Global Hack Weekend, the biggest hackathon in Europe.
During his talk, Pavlo will uncover insights on what it takes to build empathy in a product team regardless of the size and industry. On real-world examples, you will learn the techniques and frameworks that you can apply to your organisation.

This talk will be beneficial for product manager, product marketing managers as well as team coaches.
"8 years ago I was asked to describe my career in three words. I came up with summary that I believe still fits the best -- Data Mining Junkie. I like all the aspects of extracting meanings from the pile of numbers. I worked as a researcher for P&G (yes, the one that sells diapers and shampoos), an analyst in Ezhome (Uber for housekeeping), a data team lead in Zvuk (russian Spotify) and data engineer in Wrike (Jira for non-IT)."
DE team - plumbers of data pipes - how did we understand we require them at Wrike and the challenges we have had to solve:

DE may provide a lot of value removing headaches from analysts or data scientists, but also they may actually add more pain creating overlapping responsibilities.

DE function is under the radar during the business expansion that makes data engineering team arriving later, or even too late, but never at the time they're actually needed.

DE courses have almost zero appearance in CIS universities which makes them Red List species in our IT habitat.
Worked in Abbyy mobile team, in OZON.RU.

The first steps in IT made as a support and client manager. Later had an experience as a head of product development, as a project manager in B2B, as a project manager in B2C, as a product manager in B2C.

Interested in sports to be in a full resource.
By example of Youla we'll see, how to grow the culture of product's and analytics' communication and co-working.

In this talk, we'll speak about the creation of new features since the problem to the estimation of release. We'll speak about the sources for insights and about the lifetime of product development.
I help to carry out the transformation of the company, change the organizational structure, develop a new strategy. This is an executive and team coaching, conduction of strategic workshops and visiting sessions. Together with the team, we work to improve business processes, integrate the immediate effects of changes and the long-term effects of intended plans.
Imagine that after IT Spring conference you will go home not just with a pile of new information, but with an action plan on how to apply this knowledge in practice.

A mastermind session is about working in small groups, so everyone will have an opportunity to learn from each other no less than from the speakers of the conference. We will start with the practice of strong questions that will help to transfer the gained knowledge into the steps to the desired goals.
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+375 29 678-56-34
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Welcome to Belarus
IT-hub in
Eastern Europe →
Belarus is well known as a highly developing IT-hub with world famous products & startups. In the last years the number of companies & specialists has increased significantly.


• A country with 1300+ IT-companies (88.9% – in Minsk)
& 105 000+ employees

• Takes #37 position among 190 countries in "Doing Business" World Bank ranking

• A homeland of such companies & startups, as EPAM, Wargaming, IBA Group, Flo, MSQRD, Juno, etc.


• 70+ user groups and communities

SPACE_ Production – tech event venue and organizer of tech-conferences, such as IT Spring, RubyConfBY, f(by), PyCon Belarus, Data Fest, GoWayFest, MobileOptimized, etc. – online media-platform sharing local news and delivering any kind of content to Belarusian tech community

Lots of companies & startups are residents of Hi-tech Park – innovative tech-cluster providing special business environment for businesses and supporting the software industry. For now Hi-tech Park gathers 454 residents with more than 27K employees.
Minsk Mood &
30 days visa-free →
Minsk touristic mood seems to be a synergy of post-soviet architecture, green parks & underground spaces. Even the most experienced travelers are impressed by its special atmosphere and lots of variants for entertainment. Explore the city and enjoy your free time with these handy guides:

Minsk City Guide

Go to Belarus!


And don't miss a chance to try draniki with sour cream! It's the most delicious dish in Belarusian national cuisine.

If you fly to Minsk airport from any country except Russia & your stay lasts up to 30 days (including arrival & departure dates), the visa will be stamped to you free of charge at Minsk airport! This concerns 74 countries' citizens.

If your country is in the list, you don't need an invitation to enter the country. You'll only need a valid passport (it must be valid 6 months after your trip to Belarus), a return ticket and medical insurance that must be purchased at Minsk airport upon arrival (before passport control), it costs a couple of euros, the insurances from your countries might be not valid for our border control.

If your country is not in this list, we can prepare an invitation for you to get a visa.
is a professional team which
stands behind a huge number
of IT conferences and hackathons.
Lera Zaitseva
Content and organization
+375 (29) 115-00-58
Misha Malikin
Partnership and corporate tickets
+375 (29) 678-56-34
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IT Spring 2019 Code of Conduct
IT Spring is a conference intended for networking and collaboration in the IT community. We value the participation of each member of the community and want all attendees to have an enjoyable and fulfilling experience. Accordingly, all attendees are expected to show respect and courtesy to other attendees throughout the conference and at all conference events, whether officially sponsored by IT Spring or not.

To make clear what is expected, all delegates/attendees, speakers, exhibitors, organizers and volunteers at any IT Spring event are required to conform to the following Code of Conduct. Organizers will enforce this code throughout the event.

IT Spring is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, sexual orientation, disability, physical appearance, body size, race, or religion. We do not tolerate harassment of conference participants in any form.

All communication should be appropriate for a professional audience including people of many different backgrounds. Sexual language and imagery is not appropriate for any conference venue, including talks.

Be kind to others. Do not insult or put down other attendees. Behave professionally. Remember that harassment and sexist, racist, or exclusionary jokes are not appropriate for IT Spring.

Harassment includes offensive communication related to gender, sexual orientation, disability, physical appearance, body size, race, religion, sexual images in public spaces, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, inappropriate physical contact, and unwelcome sexual attention. Exhibitors in the expo hall, sponsor or vendor booths, or similar activities are also subject to the anti-harassment policy. In particular, exhibitors should not use sexualized images, activities, or other material. Booth staff (including volunteers) should not use sexualized clothing/uniforms/costumes, or otherwise create a sexualized environment. Be careful in the words that you choose. Remember that sexist, racist, and other exclusionary jokes can be offensive to those around you. Excessive swearing and offensive jokes are not appropriate for IT Spring.

Thank you for helping make this a welcoming, friendly event for all.

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